Powering Revenue Growth for 
Vertical Software 

Experience an increase in qualified leads and new account development when we provide the people, processes, and tools to target and develop new sales opportunities.

How We Do It



We have extensive experience working with medical device manufacturers in complex technical sales environments, including those that manufacturer:

  • Education and government
  • Medical and healthcare
  • Manufacturing and industrial
  • Distribution, supply chain, and transportation
  • Financial and accounting
  • Government
  • Insurance and employee benefits


Your sales staff wear many hats from project management, account management, prospecting, and clerical duties. Let us take on the new business development, so your highly trained sales staff can focus solely on closing qualified new business opportunities

Follow Through
Until resolution

Once new sales opportunities have been identified, Athena coordinates sales appointments and assists your sales team with reporting follow-up of each active sales opportunity and provides monthly status updates on all leads as they moved through the sales cycle. We continue to provide marketing touches at planned intervals until the lead converts or revokes permissions.


Our process is proven to bring results. Our customers have experienced significant increases in qualified leads and pipeline revenue, enjoyed greater industry awareness of their brands, and received market intelligence relative to decision makers and key influencers. See our case studies to see how actual clients have benefited.

Our Expertise

We have intimate knowledge of the verticalized software market and have been influential in securing business in many vertical markets within the industry, including:
  • ERP, manufacturing, construction, and account software
  • IBM hardware, software and application development services
  • IT/Medical training and support services
  • Document management, print management and imaging systems
  • Electronic medical/clinical record systems, care messaging, various healthcare technology solutions
  • Business intelligence, reporting and analytical solutions
  • RFID/ supply chain, rail and transportation management systems
  • Education and school management systems

Success Stories


ECR Provider 

Lacking capacity to go after small and midsized clinics for their electronic clinical record application, ECR turned to Athena. As a result, ECR was able to compress the the time required to set up on-site meetings and to significantly increase its sales person’s “face-time” with targets to close new business.

Mindex Technologies

Mindex, the developer of school tool student management system,  signed four new school district closures plus an additional three verbal commitments and has seen a 50 percent growth in highly qualified leads in just 18 months with Athena’s proven processes.

Applied Sciences Group

A Medical Device Company needed to increase sales to make a new facility profitable. Within three months of working with Athena, the company received multiple RFQ’s and over the next six months closed new business with an annualized value of

GEMKO Information Group

Gemko was looking for a way to increase demand and market awareness, for its Filebound document imaging solution. Within 3 months of teaming with Athena SWC, GEMKO’s pipeline grew to over $180,000 and they closed a document imaging deal worth $32,500.


Signup now for your individual webcast to learn how you can start growing revenue faster!  This 60-minute process and methodology live webcast will provide you with a greater understanding of how Athena’s marketing process can work to generate highly qualified leads, improve sales rep productivity, and compress your sales cycle.  

You can also call Todd Zielinski, Athena's Managing Director/CEO, at 716.799.9324 to learn more.