Powering Revenue Growth for 
Medical Device Manufacturers

Experience an increase in qualified leads and new account development when we provide the people, processes, and tools to target and develop new sales opportunities.

How We Do It



We have extensive experience working with medical device manufacturers in complex technical sales environments, including those that manufacturer:

  • Class I and II medical devices and equipment (OEM and contract manufacturing)
  • Clinical trial pharmaceutical drug development, analytical testing, and manufacturing
  • Medical packaging, labeling and fulfillment, and private label manufacturing


Your sales staff wear many hats from project management, account management, prospecting, and clerical duties. Let us take on the new business development, so your highly trained sales staff can focus solely on closing qualified new business opportunities

Follow Through
Until resolution

Once new sales opportunities have been identified, Athena coordinates sales appointments and assists your sales team with reporting follow-up of each active sales opportunity and provides monthly status updates on all leads as they moved through the sales cycle. We continue to provide marketing touches at planned intervals until the lead converts or revokes permissions.


Our process is proven to bring results. Our customers have experienced significant increases in qualified leads and pipeline revenue, enjoyed greater industry awareness of their brands, and received market intelligence relative to decision makers and key influencers. See our case studies to see how actual clients have benefited.


Success Stories


Rehabilitation Device Manufacturer 

A rehabilitation device manufacturer introduced a new technology into the market, which created a need for market education. In 10 months, Athena SWC helped the company secure $242,000 in sales and added $1.8 million of potential business to its pipeline.

Simulated Surgical Systems (SSS)

SSS lacked the sales staff to get its cutting edge robotic training program to market. Within three months of partnering with Athena, SSS received multiple RFQ’s, live demo sessions, webcasts and added more than $2,000,000 of potential business to its pipeline.

Medical Device Manufacturer

A Medical Device Company needed to increase sales to make a new facility profitable. Within three months of working with Athena, the company received multiple RFQ’s and over the next six months closed new business with an annualized value of

Metrics Contract Services

Metrics Contract Services was looking for a way to relieve some of the lead generation burden from its sales team. In the 18 months they've been working with Athena, they have closed a significant new account relationship, had a steady flow of qualified leads in their pipeline, and increased their brand awareness.


Signup now for your individual webcast to learn how you can start growing revenue faster!  This 60-minute process and methodology live webcast will provide you with a greater understanding of how Athena’s marketing process can work to generate highly qualified leads, improve sales rep productivity, and compress your sales cycle.  

You can also call Todd Zielinski, Athena's Managing Director/CEO, at 716.799.9324 to learn more.