Powering Revenue Growth for 
Machine and Equipment Manufacturers

Experience an increase in qualified leads and new account development when we provide the people, processes, and tools to target and develop new sales opportunities.

How We Do It



We have extensive experience working with machine and equipment manufacturers in complex technical sales environments, including those that manufacturer:

  • Grinding Wheels, Abrasive, Welding and Cutting Tools 
  • Material Handling, Business Machines, Medical and Industrial Equipment
  • Plastic Extrusion and Injection Molding Machines
  • Mechanized Laser, Plasma, and Water Jet Cutting Machines, Welding Positioners and Gas Apparatus
  • Custom Test, Assembly, and Packaging Automation Systems
  • Measurement, Monitoring, and Process Control Systems


Your sales staff wear many hats from project management, account management, prospecting, and clerical duties. Let us take on the new business development, so your highly trained sales staff can focus solely on closing qualified new business opportunities

Follow Through
Until resolution

Once new sales opportunities have been identified, Athena coordinates sales appointments and assists your sales team with reporting follow-up of each active sales opportunity and provides monthly status updates on all leads as they moved through the sales cycle. We continue to provide marketing touches at planned intervals until the lead converts or revokes permissions.


Our process is proven to bring results. Our customers have experienced significant increases in qualified leads and pipeline revenue, enjoyed greater industry awareness of their brands, and received market intelligence relative to decision makers and key influencers. See our case studies to see how actual clients have benefited.

Our Expertise

We have intimate knowledge of the machine and equipment market and have been influential in securing business in many vertical markets within the industry, including:
  • Aerospace/Defense and Military
  • Automotive
  • Metal Service Centers/Cutting Tools
  • Contract Metal Machining
  • Foundries and Steel Processing Mills
  • Medical, Healthcare and Pharmaceutical
  • Packaging
  • Plastics
  • Energy , Oil, and Gas

Success Stories


Metal Cutting Equipment Manufacturer

An Equipment manufacturer has over $2 Million in opportunities introduced Into its active sales pipeline and closes 5 sales in 18 months

Severon, A Qualitrol Company

Severon experienced an increase in RFQs that, ultimately, resulted in closing multiple long-term product sales

Rehabilitation Equipment Manufacturer

A Rehabilitation Equipment Manufacturer secured $242,000 in sales and added $1.8 million of potential business to its pipeline

See More

Read how Athena has been powering revenue growth for other B2B companies.  


Signup now for your individual webcast to learn how you can start growing revenue faster!  This 60-minute process and methodology live webcast will provide you with a greater understanding of how Athena’s marketing process can work to generate highly qualified leads, improve sales rep productivity, and compress your sales cycle.  

You can also call Todd Zielinski, Athena's Managing Director/CEO, at 716.799.9324 to learn more.