Powering Revenue Growth for Electronics Manufacturers

Experience an increase in qualified leads and new account development when we provide the people, processes, and tools to target and develop new sales opportunities.

How We Do It



We have extensive experience working with electronics manufacturers in complex technical sales environments, including those that manufacture:

  • printed circuit boards
  • wire and cable harness assemblies
  • complex mission critical integrated systems and interconnect solutions
  • custom electronic components, box builds, assemblies, panels and enclosures


Your sales staff wear many hats from project management, account management, prospecting, and clerical duties. Let us take on the new business development, so your highly trained sales staff can focus solely on closing qualified new business opportunities

Follow Through
Until resolution

Once new sales opportunities have been identified, Athena coordinates sales appointments and assists your sales team with reporting follow-up of each active sales opportunity and provides monthly status updates on all leads as they moved through the sales cycle. We continue to provide marketing touches at planned intervals until the lead converts or revokes permissions.


Our process is proven to bring results. Our customers have experienced significant increases in qualified leads and pipeline revenue, enjoyed greater industry awareness of their brands, and received market intelligence relative to decision makers and key influencers. See our case studies to see how actual clients have benefited.

Our Expertise

We have intimate knowledge of the electronics market and have been influential in securing business in many vertical markets within the industry, including:
  • Aerospace/Defense and Military
  • Medical Device and Healthcare Equipment products
  • Commercial and Industrial
  • Automotive, Power Generation, Rail and Transportation
  • Oil and Gas, Values, Fluid Control Instrumentation and Measurement Applications
  • Computer and Chemical
  • Test and Measurement

Success Stories



AccuSpec Electronics Pipeline Grows  to $5,000,000 in Three Months By Leveraging Athena's New Business Development Process Model

“Athena injected millions of dollars into our sales pipeline at an extremely fast and efficient rate. We anticipate a long-term partnership with Athena, applying the division of labor concept to our sales process, in order to compress sales cycles and improve our sales productivity.”

- Michael Sementelli, VP Sales & Marketing

Electronics Manufacturer

Electronics Manufacturer Closes $2 Million in New Sales and Grows Its Sales Pipeline Utilizing Athena SWC’s Front-End Sales Model
An electronic manufacturing services (EMS) company had faced stagnant growth for three years. The company  lacked the necessary skill sets, methods, and accountability to effectively execute this aggressive new business development activity needed to meet their sales objectives. Learn how Athena SWC's front-end sales model helped the company out of its drought.


Signup now for your individual webcast to learn how you can start growing revenue faster!  This 60-minute process and methodology live webcast will provide you with a greater understanding of how Athena’s marketing process can work to generate highly qualified leads, improve sales rep productivity, and compress your sales cycle.  

You can also call Todd Zielinski, Athena's Managing Director/CEO, at 716.799.9324 to learn more.